S. M. Subbaiah Naidu (SMS) is a South Indian composer, conductor, and orchestrator. He was one of the oldest music directors. He worked as an in-house music composer for Jupiter Pictures. He is the brother of S. M. Sriramulu Naidu, who owns the Pakshiraja Films and a film director. SMS had scored music for many of the films produced by the Pakshiraja Films.
His all-purpose assistant, M. S. Viswanathan at Jupiter Pictures later became the musician of Tamil films. As his assistant, M. S. Viswanathan practiced composing tunes when SMS was not around. When MGR was the Chief Minister of Tamil Nadu, M. S. Viswanathan had organised a programme to honour his "master" SMS. SMS was a very close friend of MGR.
He is fondly known as "Sangeethaiya" in the south Indian film industries. He somehow had never changed his trend of composing much from the beginning days. He is well versed in the Indian music but never showed interest in foreign tunes and music.
His contribution is invaluable. Not only he is a composer, but also very good conductor, orchestrator, and what not. He is considered as O.P. Nayyar of South India. His tunes were very catchy and his songs instant hits. He has made Chandrababu a great singer in the song Kungumappoove konchum puraave. He would leave no stone unturned to bring the best of his singers. Till date, the best of S.Janaki is Singaara Velane Deva which was composed by him. He innovated the concept of voice with Nadaswaram.
In 1947, SMS was the first music composer in Tamil film industry who had introduced playback singing for Rajakumari. Thiruchi Loganathan sang "Kasinimel Nangal", a playback song for M. N. Nambiar. It is notable that it is MGR's first movie as a hero. In 1948 under SMS's composition, Kannadasan wrote his first song "Kalangathiru Manamey Un Kanavellan Nanavagum Oru Dinamey" for Kanniyin Kathali sung by K. V. Janaki. The film was released in 1949.